Palm Desert soon will be home to California’s only Sundance clothing, accessories and home décor store – the 19th in the country for the company founded by film legend Robert Redford.
The store, an extension of the Sundance Catalog and online sales, is expected to open in mid-November at 73-545 El Paseo, Suite 110.
The popular catalog was started in Sundance Village, a community founded by Redford in 1969 when he purchased land at the base of Mount Timpanogos in the Wasatch Mountains of Utah.
At the base of the village was a small general store, the popularity of which began to grow with customers frequently writing in to request special items they had seen while visiting, according to the history outlined on the Sundance Catalog website.
Sundance Catalog was started following a growing number of customers and requests, with the first edition published in 1989. The catalog offers men’s and women’s clothing, furniture, gifts and décor.
Since 2007, Sundance has been opening stores across the country, starting with Park Meadows in Lone Tree, Colorado, CEO Matey Erdos said.
There had been stores in California in Corte Madera and San Diego; however, the company decided to relocate to El Paseo, Erdos said.
“Sundance is an authentic lifestyle, with a strong heritage deeply rooted in the American West,” Erdos said.
“Over the years, through our beautiful catalog, we have cultivated a geographically diverse customer across the country; a customer who aspires to the casual, independent and artistic nature of the lifestyle and delighted to bring Sundance into their homes,” she said.
“Based on growing a strong and loyal customer base in the Palm Desert area over the years, it was a natural choice for the brand,” Erdos told The Desert Sun.
‘A sense of coming home’
The stores offer a breadth of categories: apparel, jewelry, footwear and accessories, home décor and art, with most items available in the catalog and some items exclusive to the stores and website, Erdos said.
At a time when many consumers are choosing online shopping over going to a store and many retailers are closing as a result, Sundance can expand largely due to customer loyalty, she said.
“Sundance offers a spectacular in-store experience which emulates the place, Sundance, Utah, offering as a sense of discovery, a commitment to creative expression and a human connection through conversation,” Erdos said.
“Our customers are very loyal to the brand and love having access to the brand in their community outside of the online experience or the pages of the catalog,” she said. “Our stores are highly productive.”
The 4,000-square-foot space that will be home to Sundance, situated between Trina Turk Boutique and Between the Sheets, is undergoing extensive renovation.
Sundance has signed a long-term lease for the space, she said, and when open will have about 20 full- and part-time employees.
The space is being designed to “emulate the Sundance experience, bringing a sense of discovery, storytelling and creativity to our customer, which is often shared with friends and family,” Erdos said.
“We have created a sense of coming home, created with reclaimed materials bringing the special sense of place, Sundance, Utah, to life.”
Desert Sun reporter Sherry Barkas covers the cities of La Quinta, Indian Wells, Rancho Mirage and Palm Desert. She can be reached at [email protected] Follow her on Twitter @TDSsherryBarkas